Built for Bike Shops. Powered by Bike Data.

More than a website. A platform built for bike retail.

Founded by bike retailers, Workstand gives independent shops what they need to compete: online discovery that drives store traffic, real-time inventory that builds trust, flexible shopping options that meet customers where they are, and insights that turn browsers into buyers.

For RetailersFor Brands
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Years in Bike Retail

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Brand Partners

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Bike Shops

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Active Products

Bike Nerds & Nerd Nerds

Workstand was founded by bike retailers and is staffed by folks with actual retail experience. Between owning shops, building wheels, stocking shelves, and helping customers, over half of us have been directly in your shoes… And all of us think about bike retail more than is probably healthy.

2025 Workstand Retreat Group2

A website is the output.
The data is the product.

General website platforms are built for everyone. That means you spend weeks loading products, chasing down specs, manually entering pricing, and hoping your supplier connections actually work.

Workstand is built only for bike shops. Every listed product — from complete bikes to small parts — arrives with specs, manufacturer images, pricing, and real-time supplier availability, maintained automatically.

You're not starting from scratch. You're starting from ready.

What shows up on day one:

Complete cycling product catalog
SKUs, specs, images, and categories from day-one.
Complete cycling product catalog
800+ live brand and supplier connections
Real-time pricing and availability from your actual distributors.
800+ live brand and supplier connections
MAP protection, enabled automatically
No manual rules to set.
MAP protection, enabled automatically
In-store & ecommerce on one system
In-store and online inventory stay in sync automatically.
In-store & ecommerce on one system

Trusted by over 1,200 bike shops. Partners with over 800 brands

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Real brand inventory. Real-time availability. No manual data entry.

Pricing and packages aligned with the needs of bike retail.

All packages are month-to-month. A true partner doesn't lock you in to contracts.
Add ecommerce from the start or grow as you go. 

Standard With Ecommerce + $99/mo

Core

Get found online with your live in-stock bike catalog. Great for shops building their digital presence.

$99 $198 /mo
  • POS Sync
  • In-Store Bike Catalog
  • Limited Theme Access
  • Limited Support Access to Help Center & Video Library
  • Multi-Location
  • SMS Messaging
  • Drop Shipping
  • CC Processing 3.3% With Ecommerce Enabled
See all Features
MOST POPULAR

Plus

Deeper catalog, standard support, and the tools to compete seriously in your local market.

$299 $398 /mo
  • POS Sync
  • Expanded Catalog Adds in-stock parts & accessories to the bike catalog.
  • Expanded Theme Access
  • Email Support Response within 48 hours
  • Multi Location Add-on for $49/mo
  • SMS Messaging
  • Drop Shipping
  • CC Processing 3.3% With Ecommerce Enabled
See all Features

Pro

The full power of the Workstand platform. Built for high-volume and multi-location shops.

$659 $659 /mo
  • POS Sync
  • Full Catalog & Warehouse Items
  • Full Theme Access
  • Priority Support
  • Multi-Location Add-on for $49/mo
  • SMS Messaging
  • Drop Shipping
  • CC Processing 3.1%
See all Features

Plus a full suite of marketing and consulting services

Custom Web Design

Custom-built, brand-matched storefronts

Custom Web Design

Marketing & Maintenance

Ongoing content and campaign support

Marketing & Maintenance

Google Ads Management

Paid search managed by cycling-industry pros

Google Ads Management

Advisory Services

Strategic consulting for retail growth

Advisory Services

Built with retailers. Trusted by retailers.

"The team had our new website and web store up and running in five days! Since then we’ve been serving our community with online sales and have kept the cash flow rolling. We see how this will be a permanent fixture for our business. Best service you can imagine!"
Lester Binegar
University Bicycles
"The Workstand platform integrates beautifully with what we do in store complimenting the brick and mortar way of doing things that we all love. They have great advice on how to transition into the world of ecommerce."
Chris Cousineau
Sweet Pete’s Bike Shop
"We have seen significant sales growth. We grew by 145% in online sales. Since we dedicated someone full time to the website we have grown 400% compared to the same 3 month period of the previous year."
Deanna Dolce
Wheel Sport Bicycles
"Buy Local Now brings sales. We sold a $300 pair of shoes the other day with Buy Local Now. I don't think we could have got the sale without it."
Jeanette Thorpe
Bike World
"We get more orders every week with Supplier Sync. Just today we got an order for an item we didn’t have in the store yet was available from our 'warehouse' suppliers."
Charlie McCorkell
Bicycle Habitat
“Our Workstand website helps expedite the sales process in our store. Our customers know what they want when they walk in to see us and that greatly reduces the time needed by our sales staff.”
Melinda Bickel
Bickel's Cycling & Fitness
"The more services we started using, the better things started going for our website. We started with just the website, then took the next step, and it's all working. In our first full year of ownership we grew website sales more than 300% over the prior year, and this year we're on pace to more than double that again."
Junaid Kahn
Bicycle Chain

Ready to see what Workstand can do?

Join over 1,200 bike shops already using Workstand to compete, grow, and stay independent.